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SEO Keyword Research Basics – Video

Tips on how to do keyword research for search engine optimization to help ensure your site ranks well in search engines like Google.

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Writing a Blog Post – Tips

When writing a blog post it is important to remember our readers expect to be entertained and informed. Of equal importance is the format in which the content is presented to them. An easy to read layout that doesn’t mince words is usually preferred.

Here are some tips to keep in mind when posting:

1) Get to the Point
Every post you do should have a specific reason. You’re writing to convey information or express your opinion on something. Get to it and let your readers know how you feel or what information you may have that could be of interest or benefit to them and how. We’re not writing a novel with the intent to keep readers in suspense and string them along.

2) Maintain your personality
Blogging allows you to express yourself or impart information in your own unique style of delivery. This is what makes it so entertaining to many readers and this is many times why they subscribe to your blog. Let your personality shine thru since this will be what makes you stand apart from all the other bloggers. Whether it may be sarcasm, wit, enthusiasm, or a more analytical and to the point delivery your readers have chosen your blog for its information and also the way it is presented to them. Don’t lose sight of this, continue to be you.

3) Be Consistent
This is important both in style and subject matter. You’ve picked a particular niche to speak about and have attracted avid readers due to their interest in this subject. Do veer off onto other unrelated issues or topics for any significant period of time or you will confuse and lose your readers.

Your writing style also needs to be consistent. As we spoke of earlier, readers were in part attracted to your blog for your particular and unique style of delivering your opinion and/or information. If it ain’t broke don’t fix it!

4) Write Attention Grabbing Headlines
Your headlines can be controversial, cynical, or humorous. Write them in such a way that your subscribers will be curious as to what you’re referring or why you may be referring to something in a certain way. Play on their emotions; shock, humor, sympathy, or even intrigue will generally catch their attention compelling them to read more.

5) Reader friendly format
When blogging present your content in an easy to read fashion. By using bullet points or numerical listings you have enabled subscribers and visitors alike to easily follow along or even refer back to particular portions of the content. This type of layout is also easier on the eyes due to the spacing involved with a listing format as opposed to words and sentences that seem to run together in a paragraph type of formatting.

6) Optimize your post with keywords
By correctly using keywords within your content you will make it easier for the search engines to find your content so it can be displayed in their search results for anyone looking for information related to what you’ve posted on.

So remember next time you’re writing a blog post be yourself and keep in mind what both your readers and the search engines would like to see. This way everyone wins!

 

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Making Your Website Visitor Friendly – Tips

Accessibility is a crucial factor in website designing. Investing thoughts and elements on how the website looks is all well but what is more important is how accessible the it is to visitors and prospective customers.

An ideal website design focuses on letting the visitors attain a higher level of accessibility into the website. Here are some tips that can help you create a website design that allows visitors to come through with minimal troubles:

ALT Text
Do make sure to include meaningful ALT text in your website design. Visually impaired users are able to browse through the site when their screen readers read aloud the ALT text. With the ALT text missing from your website design, your website will potentially be unusable for your blind visitors and you could end up losing out on potential customers.

Correct Spellings
Screen readers are not able to pronounce words that are misspelled. So, if the content of your website has any spelling errors the screen readers will completely ignore the word and the sentence will make no sense to the user. Visually impaired users have a sense of your web design through what the screen readers portray. And if they have a bad impression, you stand to lose business. Avoid Abbreviations As much as you can, avoid using abbreviations.

Just like screen readers don’t recognize spelling errors, the same way it fails to know abbreviated words. They try to spell it out and end up pronouncing some undecipherable word. For example you might be able to know that ‘eg’ is example but the screen reader may pronounce it as ‘egg.’ Thus, it is always better to use good website design practices to make life easier for your users.

Contrasting Colors for Text
Dark text on a light or white background is the tried and tested best for most people as it increases readability. Even if you are using other colors make sure to keep the text color in dark contrast to the background.

Readable Text
Make your text resizable so that people with poor eyesight are able to resize the content matter to suit them.

Colors and CSS
Adjust the colors of your website using web design solutions such as CSS. Thus, if by chance visitors find your default stylesheet hard to use, they can turn it off and use their own stylesheet.

Sensible Links
Make sure that all the links on your website make sense even out of context. Visually impaired people often skip through the links on a page. Links like ‘Click here’ does not make any sense to them. rather try framing ‘Click here for more information about website design.’ This would tell them what exactly are they for.

 

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    • Ezine: I know this is really boring and you are skipping to the next comment, but I just wanted to throw you a big...
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