If you are like me, you probably use Google many times a day.  But, chances are, unless you are a technology geek, you probably still use Google in its simplest form.  If your current use of Google is limited to typing a few words in, and changing your query until you find what you’re looking for, then I’m here to tell you that there’s a better way – and it’s not hard to learn.  On the other hand, if you are a technology geek, and can use Google like the best of them already, then I suggest you bookmark this article of Google search tips.  You’ll then have the tips on hand when you are ready to pull your hair out in frustration when watching a neophyte repeatedly type in basic queries in a desperate attempt to find something.

The following Google search tips are based on my own experience and things that I actually find useful.  The list is by no means comprehensive.  But, I assure you that by learning and using the 12 tips below, you’ll rank up there with the best of the Google experts out there.  I’ve kept the descriptions of the search tips intentionally terse as you’re likely to grasp most of these simply by looking at the example from Google anyways.

Expert Google Search Tips

Explicit Phrase:
Lets say you are looking for content about internet marketing.  Instead of just typing internet marketing into the Google search box, you will likely be better off searching explicitly for the phrase.  To do this, simply enclose the search phrase within double quotes.

Example: “internet marketing”

Exclude Words:
Lets say you want to search for content about internet marketing, but you want to exclude any results that contain the term advertising.  To do this, simply use the “-” sign in front of the word you want to exclude.

Example Search: internet marketing -advertising

Site Specific Search:
Often, you want to search a specific website for content that matches a certain phrase.  Even if the site doesn’t support a built-in search feature, you can use Google to search the site for your term. Simply use the “site:somesite.com” modifier.

Example: “internet marketing” site:www.smallbusinesshub.com

Similar Words and Synonyms:
Let’s say you are want to include a word in your search, but want to include results that contain similar words or synonyms.  To do this, use the “~” in front of the word.

Example: “internet marketing” ~professional

Specific Document Types:
If you’re looking to find results that are of a specific type, you can use the modifier “filetype:”.  For example, you might want to find only PowerPoint presentations related to internet marketing.

Example: “internet marketing” filetype:ppt

This OR That:
By default, when you do a search, Google will include all the terms specified in the search.  If you are looking for any one of one or more terms to match, then you can use the OR operator.  (Note:  The OR has to be capitalized).

Example: internet marketing OR advertising

Phone Listing:
Let’s say someone calls you on your mobile number and you don’t know how it is.  If all you have is a phone number, you can look it up on Google using the phonebook feature.

Example: phonebook:617-555-1212 (note:  the provided number does not work – you’ll have to use a real number to get any results).

Area Code Lookup:
If all you need to do is to look-up the area code for a phone number, just enter the 3-digit area code and Google will tell you where it’s from.

Example: 617

Numeric Ranges:
This is a rarely used, but highly useful tip.  Let’s say you want to find results that contain any of a range of numbers.  You can do this by using the X..Y modifier (in case this is hard to read, what’s between the X and Y are two periods.  This type of search is useful for years (as shown below), prices or anywhere where you want to provide a series of numbers.

Example: president 1940..1950

Stock (Ticker Symbol):
Just enter a valid ticker symbol as your search term and Google will give you the current financials and a quick thumb-nail chart for the stock.

Example: GOOG

Calculator:
The next time you need to do a quick calculation, instead of bringing up the Calculator applet, you can just type your expression in to Google.

Example: 48512 * 1.02

Word Definitions:
If you need to quickly look up the definition of a word or phrase, simply use the “define:” command.

Example: define:plethora

Hope this list of Google search tips proves useful in your future Google searches.  If there are any of your favorite Google expert power tips that I’ve missed, please feel free to share them in the comments. . Hope this wil be useful ..

Tips on how to do keyword research for search engine optimization to help ensure your site ranks well in search engines like Google.

What actually makes a good website? Well, some of you might say a good website must be function-riched; others might think different and says that a good website must be nicely design, or fresh contents, or info-riched, the list goes on. Apparently, we can never have clear guidelines on a good website as different people have different preferences.

Nevertheless, regardless of people’s preferences, there are five essential elements that you cannot afford to miss if you wish to server a good website to your users.

Firstly a good website should always have a consistent style of content and design. Changing font colors and tone of writing from page to page will give weird feelings to your web users. Inconsistent stance on certain and change of tone in your writing style will definitely confuse your web users and harm the site creditability.

Secondly, a good website needs a proper navigation. Imagine your website as your garden; you do not want your users to lost middle in the way unless you’re planning to build a maze. Good site navigation will assure pleasant user experience and smooth information flow from the web publisher to the users. As a common standard (but not a must) of web designs, main navigations are often placed on top or on the side of website first fold for user convenience.

Also, on top of proper designed site navigation, an on-site search function will be a huge plus. A search function allows your users to get his/her desired page faster; a search function allows your buried deep content to get on top of the surface; a search function allows web owners to keep track on what he wrote previously easily. There are tons of ways to place a search bar on your website without knowing any programming skills. Google on-site search bar is a very good tool where very webmaster should use.

Thirdly, a reliable web hosting is a must for all websites. Fast response time, reliable server uptime – all these are must have for a good website. Your website must be accessible all the time and users should not be waiting too long for the website to response. Picking up a reliable web hosting is crucial for starter websites, upgrading your hosting plans or improving your own server resources are some of the instant step you can take to improve.

Accuracy is the fourth important element for a good website. You might not have too much time organizing your website but the info served should be accurate and up to date always. Your users are there to obtain information and its no good at all if you’re serving incorrect info to them.

Last but not least, give your web visitors a chance to contact you. Unless you are trying to con your web users, else your website contacts should be displayed with extra care and attention. Make sure that you placed your contacts, such as emails and phone number, are properly displayed. This is very important so that you web visitors can contact you if they feel the need to.

Listed above are the top five elements that a good website must have. Does your website have it all? You better start working on them if the answer is no.